Garden writes:

That “unprecedented speed” is what’s worsening deepfake abuse, according to Kristen Lorene Zaleski, Director of Forensic Mental Health at Keck Human Rights Clinic. While deepfakes are not new, they were, until recently, time consuming and technologically complex to create. “Now, you can do it for a couple of dollars, or even on some apps and programs for free,” Zaleski told Women Rule.

Zaleski is also a licensed clinical social worker, and she’s worked with several clients who have been targets of deepfake porn. She’s noticed a societal lack of knowledge about the issue, which can have devastating effects for victims. One of her clients, who was the target of a deepfake video that was spread online, lost her job as a result.

“It’s not talked about, so people that don’t specialize in this don’t necessarily see it as an issue or understand it,” Zaleski said.